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Until this week, you had no way to know whether ChatGPT ever mentioned your business or whether anyone clicked through to your site from it.

On Nov 10, OpenAI started letting businesses claim a profile in ChatGPT, and the profile comes with numbers. You can see how often ChatGPT mentions you, how many people click to your website and which topics you come up in, inside an app with 1.2B weekly users (OpenAI).

Google made a change last week too. Gemini can now update your Google Business Profile from a chat, including your holiday hours.

So you have 2 AI listings to check before Black Friday shoppers start asking about you. Here’s how to fix both, and what to do with ChatGPT’s new numbers once they show up. 👇

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ChatGPT already answers questions about businesses using what it finds on the web. Claiming your profile in its new Business Hub lets you check that information and correct it. Once you’re verified, your profile gets a blue check, and you can update your details and add product feeds with prices and availability (OpenAI).

Here’s who can claim one right now:

The move: claim it this week, then check your hours, website link and what you sell, since those are what shoppers ask about this time of year. You need a claimed profile to see any of the numbers below, and you’ll want a week of them before Black Friday to compare against.

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Once you’re verified, the Business Hub shows you Insights. You get how often ChatGPT mentions your business, how many people click from ChatGPT to your website, how many view your profile (TechCrunch) and your discovery topics, which are the themes of the conversations where ChatGPT cites your website.

OpenAI shows these as totals, only once they pass a minimum, and never shares the conversations themselves. So you’ll see the topic people were asking about, but not the prompt, who asked or how you rank against competitors (Search Engine Roundtable).

Here’s how to use each number:

Start with discovery topics. Mentions and clicks tell you how much ChatGPT talks about you, but topics tell you what to write next, and that’s the one number you can act on before Black Friday.

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Gemini’s web app can now make changes to your Google Business Profile from a chat. Upload photos or videos from your device or Google Photos, and Gemini adds them to your profile or turns them into a new post. You can also ask it to set special hours, and one of the example prompts sets them for Black Friday (Search Engine Journal).

Google’s hours editor also has a new "Generate hours" option. You type your schedule the way you’d say it, like appointments only on Mondays or closed for lunch, and Google fills in the fields for you to check before you save.

You need to be the owner or manager of a single verified profile, and you link it through the Gemini web app with a personal Google account. Workspace accounts are still rolling out (Google).

Here’s a prompt you can paste into Gemini for Thanksgiving week:

Set your holiday hours here first. They change next week, and the 2024 BrightLocal study found ChatGPT pulls business details from Google and Google Maps reviews too, so a fix here can show up in both places.

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Google Maps on Android and iOS now shows a Message button next to Call for businesses with chat turned on. Before, customers had to scroll down your profile to find it. You can offer WhatsApp, text or both, and if you set up both, customers only see text.

Chat is only in some regions and may not be available for every profile, so check your listing first.

Send yourself a test message this week. The button now sits next to Call, so a dead link or an inbox nobody checks is one of the first things a customer finds.

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OpenAI is upfront about this one: "Claiming does not guarantee higher placement or sales." So treat your profile as the place to keep your details right and see your numbers, and don’t expect a ranking boost from it.

The numbers have limits too. Because Insights only shows totals above a minimum, a small business may see very little for the first few weeks. And Business Agents, the part that lets ChatGPT answer questions about your products for you, is only open to US ecommerce and online service businesses for now.

Google is also still the bigger listing, with ChatGPT search running at about one-fifth of Google’s volume (Big Technology). So if you only have an hour before Black Friday, fix Google first, then claim ChatGPT so the numbers start coming in.

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Claim your ChatGPT profile and fix your Google hours through Gemini this week, then use your discovery topics to decide what goes on your website before Black Friday.

Over to you: what’s the first thing you changed when you claimed your ChatGPT profile?

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That’s all for today. Thanks for reading. Now…

~ Josh from “AI Marketing News”

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