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Welcome back to AIM! This week, we're diving into ChatGPT’s team collaboration feature, which might finally let teams work on projects with the help of AI seamlessly. Plus, we've got game-changing tools that'll save your team hours, and a real-world case study showing how you can shape and understand the thoughts of your customers.
Let’s make this week count! 🤝
More than 46,000 AI marketers are reading this newsletter this Tuesday!
🔍 This Week’s Focus
🚀 AI breakthrough: ChatGPT debuts group chat for real-time team collaboration.
📈 Case study: How your thoughts are built & how you can shape them.
🔔 Industry alert: Microsoft launches Visual Studio 2026, an AI-native development platform.
🛠️ Tool spotlight: 3 game-changing tools reshaping marketing workflows.
⚡ Quick win: Step-by-step AI workflow: from product pages to email campaigns.
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📰 Main Story
ChatGPT debuts group chat for real-time team collaboration
The Challenge: Most marketers struggle with scattered conversations, endless email threads, and content feedback lost in the shuffle. Collaborating with teammates and AI often means juggling seven tabs just to get everyone on the same page.
The AI Solution: OpenAI now lets up to 20 people (plus ChatGPT itself) join a single group chat. Everyone can see the full chat history, share files and images, and even use instant voice or AI image generation without leaving the thread. You can directly mention ChatGPT for research, brainstorming, copy suggestions, or just to settle a debate, all live in your chat.
The Results:
Real-time team chat: say goodbye to missing context or lost ideas.
Everyone (yes, even interns!) can join from the web or mobile.
Make campaign planning, creative reviews, and research a group sport.
ChatGPT stays quiet until you need it, jumping in on command for instant help.
What They Did Differently: Instead of bolting another feature onto email or Slack, OpenAI made AI a true member of your team: ready to offer insights, organize messages, and help with creative tasks without ever slowing you down.
Your Takeaway: Marketers who use group chats with ChatGPT will get instant feedback, smarter brainstorming, and way less time lost chasing files or approvals. It’s live now in several regions (Japan, New Zealand, South Korea, Taiwan), and rolling out globally soon.
🛠️ Tool Spotlight
What it does: Combines multiple AI models and media formats on one canvas, letting marketing teams streamline content creation without switching tools. Ideal for campaign brainstorming, ads, and social content production.
Best for: Marketing teams managing multiple content formats and channels.
Why it matters: This could seriously cut down on workflow friction, expect to see faster campaign launches!
What it does: Coldi's AI call center lets businesses automate customer calls, bookings, and inbound support 24/7. Marketers can streamline customer service, improve response time, and free up human teams for higher-value tasks.
Best for: Teams handling high volumes of customer inquiries.
Why it matters: If you're drowning in support tickets, this kind of automation could rescue your brand's reputation fast.
What it does: Analyze campaign performance, customer behavior, and marketing ROI from multiple sources in one dashboard. Designed for non-technical teams to uncover actionable insights without coding.
Best for: Non-technical marketers needing campaign insights.
Why it matters: This could finally help marketing teams get enterprise-grade analytics without the usual learning curve.
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⚡ Quick Win of the Week
This guide details how to streamline content creation by linking AI-generated product descriptions directly to targeted email content. Cuts manual writing time and boosts campaign speed.
Step 1: Use AI to generate product descriptions optimized for your target audience.
Step 2: Feed those descriptions into an AI email tool to create personalized campaign content.
Step 3: Link the workflow so updates to product pages automatically refresh email content.
Expected result: 50%+ reduction in content creation time.
Time investment: 15 minutes to set up.
Try it and reply with your results, we love hearing wins!
📈 This Week in AI Marketing
Why it matters: This could lower the barrier for marketers without coding skills to unlock advanced AI-powered features in custom digital campaigns.
Why it matters: This delivers a huge efficiency boost for marketers in regulated industries that typically spend weeks wrangling legal reviews.
Why it matters: For marketers, aligning your brand with transparency, even on tough issues, can strengthen trust and differentiate you in a crowded AI landscape.
Why it matters: This is a huge leap for marketers; imagine orchestrating cross-platform campaigns with less manual work and faster insights.
📚 Learn Something New
This week: How Your Thoughts Are Built & How You Can Shape Them
The basics: Dr. Groh explains how attention shapes thought patterns and how marketers can optimize focus and task-switching for improved productivity. Learn actionable neuroscience-backed tips to boost focus, creativity, and overall effectiveness.
Why it matters: Understanding how your brain processes information can help you design better workflows, manage your time more effectively, and make smarter strategic decisions.
Best practices:
Take regular breaks to maintain focus.
Batch similar tasks to reduce context switching.
Use AI tools to handle repetitive cognitive work.
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