In partnership with
{{rh_onboarding_line}}
Welcome back to AIM! This week, we're diving into why big brands are hitting pause on AI-generated ads and returning to human storytelling. Plus, we've got 3 AI tools that'll save you hours on creating video and audio content, and a case study showing how a brand is using AI to amplify its digital marketing campaign.
Let’s make this week count! 🤝
More than 36,000 AI marketers are reading this newsletter this Tuesday!
🔍 This Week’s Focus
🚀 AI breakthrough: OpenAI launches Atlas browser with ChatGPT integration.
📈 Case study: Using AI to humanize digital marketing while maintaining authentic customer relationships.
🔔 Industry alert: Brands rethink AI advertising to win back consumer trust.
🛠️ Tool spotlight: 3 game-changing AI tools for generating video and audio content.
⚡ Quick win: Build AI agents in ChatGPT, no coding needed.
In Partnership With Haus: Stop losing money on ineffective marketing campaigns.
Smarter Marketing Starts Here
Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.
Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.
Inside, you’ll discover:
The difference between attribution and true incrementality
Proven testing methods to measure real impact
How to double down on the channels that actually work
Case studies from top brands already seeing outsized ROI
Don’t just run campaigns. Run campaigns that count.
✨ Want to advertise in AIM?
Reach engaged 30k+ marketers with 80% open rates
Trusted by marketers at companies like GoDaddy, WPP Media, Sky, Adidas & more
📰 Main Story
Why Luxury Brands Are Ditching AI for Human Touch
The Challenge: Consumers are pushing back against AI-generated content that feels impersonal and "soulless." Trust and emotional connection are taking a hit across the luxury, automotive, fashion, and FMCG sectors. Brand leaders are reporting that AI-only campaigns aren't resonating with audiences who crave authentic storytelling.
The Shift: Major brands are moving away from AI-only creative and returning to human-led storytelling. They're finding that while AI speeds up workflows, genuine emotional resonance needs a human touch to win hearts (and wallets). The data shows campaigns blending AI efficiency with human creativity consistently outperform those relying on tech alone.
What's Happening: Luxury and fashion brands report that AI-generated ads lack the authenticity consumers crave. While AI tools can draft copy, generate images, and optimize targeting with impressive speed, the creative direction that connects with real emotions still requires human insight. Brands are now using AI to handle repetitive tasks, data analysis, performance tracking, and initial content drafts, while keeping creative strategy and storytelling firmly in human hands.
This isn't just about feelings. Consumers can spot AI-generated content, and research shows they're less likely to trust or engage with it. The credibility crisis is real, and marketers who ignore it risk damaging brand reputation and declining results.
The Numbers: Industry leaders are calling this the "hybrid era", where AI amplifies productivity but humans drive strategy and emotion. Early adopters of this approach report maintaining campaign speed while improving engagement metrics and customer trust scores.
Your Takeaway: Use AI to improve your workflows: content drafts, data analysis, optimization, and campaign testing, but keep the heart of your brand story human. Audiences can spot the difference, and they care deeply. The winning formula isn't AI vs. humans; it's AI empowering humans to do what we do best: connect, empathize, and tell stories that matter.
Start by auditing your current campaigns. Where can AI save you time on repetitive tasks? Where does your brand voice need that human spark? The brands winning in 2025 will master this balance.
🛠️ Tool Spotlight
What it does: AI picks high-engagement moments from your long-form videos, auto-captions them, and resizes clips for every platform. No editing skills needed, just upload and publish.
Best for: Marketing teams managing multiple social channels and repurposing webinars, interviews, or product demos.
Why it matters: If you're managing multiple social channels, HiClip could save hours weekly and ramp up your content output without hiring editors.
Quick tip: Upload your last webinar or podcast episode and let HiClip find the top 5 engaging moments. Test these as social posts this week.
What it does: Turn text or photos into lifelike avatar videos with accurate lip-syncing and AI voices. Built-in editing and captions cut video production time to minutes.
Best for: Ad creatives, social clips, product explainers, and personalized messages.
Why it matters: If you're looking to scale video content without a studio or on-camera talent, this tool could be a total game-changer for busy teams.
Quick tip: Create a personalized welcome video for new email subscribers using your brand avatar.
What it does: Instantly create royalty-free tracks, beats, loops, and SFX just by describing what you need in text, no production skills required.
Best for: Marketers producing social videos, YouTube content, or podcasts on a budget.
Why it matters: This unlocks professional-grade audio for creators who can't afford musicians or want unique brand sounds in minutes.
Quick tip: Generate a custom audio signature for your brand's social videos to build instant recognition.
In Partnership With The Code: The best newsletter for engineers.
Find out why 100K+ engineers read The Code twice a week.
That engineer who always knows what's next? This is their secret.
Here's how you can get ahead too:
Sign up for The Code - tech newsletter read by 100K+ engineers
Get latest tech news, top research papers & resources
Become 10X more valuable
⚡ Quick Win of the Week
Automate meeting summaries, email drafting, and competitor research, no coding required.
Step 1: Open ChatGPT and access the new agent builder feature.
Step 2: Connect your Google Calendar, Gmail, and Drive following the tutorial's clear steps.
Step 3: Set up safety guardrails and customize which tasks your agent handles.
Expected result: Massive time and cost savings as you automate manual marketing workflows.
Time investment: 15 minutes to set up, hours saved every week.
This is a game-changer for marketers. Don't get left behind!
📈 This Week in AI Marketing
Why it matters: Deal grows Omnicom's media business by 60% and launches new AI-driven marketing system using IPG's Acxiom data powerhouse.
Why it matters: Watch for possible delays or pivots in Meta's future AI ad features as the company focuses on leaner operations and proving ROI.
Why it matters: New AI-powered browser could change how marketers research and automate digital tasks with sidebar ChatGPT queries and agent mode
🌟 Community Highlight
This week's spotlight: Beekman 1802 skincare brand
Achievement: Using AI to humanize digital marketing while maintaining authentic customer relationships.
Key insight: "We leverage AI to understand customers deeply, personalize campaigns, and move faster, while keeping a human touch."
- David Baker, Chief Digital Officer
Tools used: AI-powered customer insights and personalization platforms.
This is a great example of using AI to enhance relationships instead of replacing marketers. Don't fear the robot revolution; use it to connect more personally!
📚 Learn Something New
This week: Generative Engine Optimization (GEO) - The New SEO
The basics: GEO is the practice of optimizing your content to appear in AI-powered search results from ChatGPT, Perplexity, Claude, and Google AI Overviews, not just traditional Google. It's about making sure AI assistants discover, cite, and recommend your brand when users ask questions.
Why it matters: AI search is fundamentally changing how people find brands. Marketers who only optimize for Google are missing emerging traffic sources. One recent experiment showed posts optimized for AI engines got cited 3x more often than traditional SEO-only content. As AI assistants handle more searches daily, visibility in these platforms directly impacts brand discovery and revenue.
Common mistakes:
Only optimizing for traditional keyword rankings.
Ignoring structured data that AI engines rely on.
Not testing how your content appears in AI search results.
Writing for algorithms instead of conversational queries.
Best practices:
Use clear, conversational language that answers specific questions.
Add structured data (schema markup) to help AI understand your content.
Create content that AI can cite with confidence, including sources and data.
Test your brand visibility by asking AI assistants industry questions.
Focus on being the authoritative answer, not just ranking #1.
Real-world test: Try asking ChatGPT, Perplexity, or Claude a question your customers would ask. Does your brand appear? If not, you're invisible in the AI search era.
👋 Subscribe to Our Newsletter
Subscribe to get your weekly winning guides on AI Marketing.
Questions? Just write a comment below. I read all the comments and respond to them.