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Welcome back to AIM! This week, we're diving into Google's search update: they're merging AI chat directly into search results, and marketers need to adapt immediately. Plus, we've got a tool that’s revolutionizing how you handle customer onboarding. Our quick win will show you how to double your email reply rate in 30 minutes.
Let’s make this week count! 🤝
More than 55,000 AI marketers are reading this newsletter this Tuesday!
🔍 This Week’s Focus
🚀 AI breakthrough: Google unifies search and chat; your SEO strategy is outdated.
📈 Case study: How to master AEO and GEO optimization.
🔔 Industry alert: Agentic AI is transforming campaign automation.
🛠️ Tool spotlight: An AI tool for you to create a tailored onboarding experience for your customers.
⚡ Quick win: Build an AI email engine that doubles reply rates.
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📰 Main Story
Google Just Merged Search and Chat: Here's Why Your Content Strategy Needs to Change
The Challenge: For years, you could optimize content for Google search and call it a day. But Google just announced a massive shift: users can now seamlessly move from traditional search results to conversational AI Mode directly on the same screen. This means your keywords-first strategy is about to become obsolete.
The AI Solution: Google is testing a unified experience that merges AI Overviews (those AI-generated answer boxes) with AI Mode (the conversational chat interface). Users get a helpful starting point with your content in the AI Overview, but then they ask follow-up questions without leaving the screen. This means marketers must create content that works as both a quick answer AND a conversational guide.
What's Changing:
Previously, users had to consciously choose between search and AI Mode. Now? They stay in one experience and go as deep as they want. Google's VP of Product explains it perfectly: "You shouldn't have to think about where or how to ask your question."
This shift is rolling out globally on mobile first, but desktop won't be far behind. With AI Mode already reaching Gemini's 650+ million monthly users and merging with Search's 2 billion monthly users, this is massive.
Your Takeaway: Start asking yourself: Does my content work as a conversation, not just a one-shot answer? If your blog posts answer the first question and stop, they're leaving money on the table. Content that anticipates follow-up questions will rank higher in both traditional search AND AI responses:
"Why does this matter?"
"How do I implement this?"
"What if X happens?"
🛠️ Tool Spotlight
What it does: Build tailored onboarding dashboards for new customers in minutes, no coding, no complexity. Reduce drop-off and boost engagement from day one.
Best for: SaaS companies, agencies, and platforms losing leads during their first week with customers.
Why it matters: Most teams waste weeks customizing onboarding. Skene cuts that to minutes, and personalized onboarding significantly reduces churn. Your first impression now happens in the first 5 minutes, nail it or lose them.
Quick tip: Populate Skene with your best customer data before launch. The more tailored the experience, the higher your activation rates climb.
In Partnership With Levanta: See the future of shopping.
The Future of Shopping? AI + Actual Humans.
AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.
⚡ Quick Win of the Week
Double Your Email Reply Rate with an AI Email Engine
This isn't theory; marketers are actually doubling reply rates by using AI-powered Google Sheets workflows.
Step 1: Set up Google Apps Script to automatically pull context from recipient emails, calendars, and web searches.
Step 2: Use ChatGPT API (or Claude) to personalize your outreach message based on what you learned about them.
Step 3: Run your first test batch, monitor reply rates for the next week.
Expected result: 2x higher reply rate on cold outreach campaigns.
Time investment: 30 minutes to set up, 5 minutes per campaign to maintain.
Give it a shot with your next cold email blast. Please reply with your results. We're tracking how many of you hit 2x improvements! 💡
📈 This Week in AI Marketing
Why it matters: By 2026, search engines will prioritize AI-generated content, user intent, and automated optimization. Marketers rethinking keyword strategies now will crush it later.
Why it matters: Autonomous AI agents now handle research, budget allocation, and real-time optimization. Enterprise teams report 10-20% ROI improvement and productivity doubling for 39% of adopters.
Why it matters: This startup built a command center for tracking brand visibility across ChatGPT, Claude, and Perplexity. Early movers could see massive returns.
Why it matters: Turn product URLs into multilingual video ads instantly. Early adopters are seeing 30% higher conversion rates and cutting production time dramatically.
📚 Learn Something New
This week: What Google Actually Wants from AEO & GEO Content
The basics: Google’s VP of Product explains that AI answers still sit on top of classic Google Search, AI runs dozens of background searches (“query fan-out”), and then uses the same ranking signals as normal SEO to pick sources. In plain terms: if you already create helpful, original, well-cited content that nails intent, you’re doing the core of AEO/GEO right.
Why it matters for marketers: There isn’t a secret “AI SEO cheat code”. AI Overviews and AI chat mostly reward the same things as regular search: usefulness, trust, and originality. Instead of obsessing over new buzzwords, you should focus on being the best possible answer for complex, conversational “how do I…?” and advice-style questions.
What Google says to do:
Think in questions, not just keywords: People now ask AI long, messy questions, so your content should be built around full problems and journeys, not single phrases.
Satisfy intent completely: Google wants pages that truly solve the user’s need, with clear explanations, sources, and unique insight, not content that repeats what’s already everywhere.
Follow the rater guidelines in spirit: Act like a human quality rater. Does your page feel expert, trustworthy, and genuinely helpful for that query? If yes, AI is more likely to pull you into its answers.
Action steps:
Pick one core topic your audience always asks about and rewrite that page for a real conversational question (e.g., “How do I launch profitable TikTok ads with a small budget?”).
Add clear sections that fully answer the main question, plus the obvious follow-ups (cost, tools, timeline, mistakes to avoid).
Make sure you cite sources or data where it matters and add your own POV or examples so it’s not just “one more generic blog post.”
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