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Welcome back to AIM! This week, we're diving into OpenAI's strategic move to turn ChatGPT into a major advertising platform that could reshape digital marketing. Plus, we've got 3 breakthrough AI tools that are revolutionizing how marketers approach video content and workflow automation, and a quick hack that'll transform your lead generation process.
Let’s make this week count! 🤝
🔍 This Week’s Focus
🚀 AI breakthrough: OpenAI staffing up to turn ChatGPT into an ad platform.
📈 Case study: How L’Oréal’s ModiFace virtual try-on drove 1 billion interactions and 3× higher conversions.
🔔 Industry alert: Asana's AI Teammates automate marketing tasks.
🛠️ Tool spotlight: 3 content creation and workflow automation tools to scale.
⚡ Quick win: Build custom ABM lists in seconds with ChatGPT.
In Partnership With Haus: Measure your marketing campaign effectively.
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📰 Main Story
OpenAI Is Building the Next Major Ad Platform - Here's What Marketers Need to Know
The Challenge: Google and Meta have dominated digital advertising for years, but rising costs and limited inventory are pushing marketers to seek new channels with better ROI.
The AI Solution: OpenAI is aggressively hiring advertising talent and building infrastructure to turn ChatGPT's 700+ million weekly users into a premium advertising platform.
What This Means for Marketers:
New high-intent advertising channel beyond search and social.
Conversational ads that feel natural within AI interactions.
Potential access to premium audiences actively seeking solutions.
Early mover advantage for brands that test the platform first.
The Strategic Implications:
Unlike traditional display or search ads, ChatGPT advertising could integrate seamlessly into problem-solving conversations. Imagine users asking for marketing advice and receiving contextual recommendations for your tools or services as part of the AI's helpful response.
Industry Impact:
This move signals the biggest shift in digital advertising since social media advertising emerged. With ChatGPT's massive user base and high engagement rates, early adopters could capture significant market share before competitors catch on.
Your Action Plan:
Start building relationships with OpenAI's advertising team now. Test conversational ad formats in your current campaigns to prepare for this new channel. Most importantly, focus on creating genuinely helpful content that could naturally fit within AI-powered conversations.
🛠️ Tool Spotlight
What it does: Fully automated email marketing campaigns that adapt based on customer behavior and preferences.
Best for: E-commerce brands and SaaS companies looking to personalize at scale.
Why it matters: Achieves email personalization levels that would require a team of data scientists to build manually.
What it does: Produces talking head and product B-roll videos in minutes using AI actors: no filming, reshoots, or product shipping needed.
Best for: Agencies, ecommerce brands, and social teams needing video content at scale.
Why it matters: AI-generated UGC removes the biggest bottleneck in video marketing workflows while maintaining authenticity that converts.
Quick tip: Start with 3-5 video variations and A/B test them across platforms to find your highest-performing format.
What it does: AI agents handle campaigns, lead management, and analytics across Salesforce, HubSpot, and Slack with simple English commands.
Best for: Marketing teams ready to automate repetitive tasks and scale operations.
Why it matters: Transform 20 hours of weekly manual work into automated workflows that run while you sleep.
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Learn what’s working now, and what’s next.
AI Marketing Tools to Check Out
🎨 Predis.ai: AI-first creative studio that generates full social posts from single prompts with predictive analytics for e-commerce brands.
📅 RecurPost: AI-powered social media scheduler that automates posting, recycles evergreen content, and optimizes timing across multiple platforms.
📧 Instantly.ai: Sales engagement platform with unlimited email accounts and AI-powered deliverability optimization for scaling cold outreach campaigns.
🎯 Fibr AI: AI-CRO workforce featuring specialized AI agents that create personalized landing pages and align ad-to-page messaging automatically.
📊 Whatagraph: All-in-one marketing analytics platform connecting 55+ data sources with an AI chatbot that generates automated insights and client reports.
⚡ Quick Win of the Week
You can try to skip expensive tools by using this proven method:
Step 1: Open ChatGPT and input: "Generate 100 companies in [your industry] with [revenue range] that would benefit from [your solution]."
Step 2: Ask for specific details: company name, website, estimated employee count, and decision maker titles.
Step 3: Export to a spreadsheet and start your outreach campaign.
Expected result: High-quality prospect list in under 10 minutes.
Time investment: 5 minutes.
Cost: Free with ChatGPT.
Try it and let us know your results!
📈 This Week in AI Marketing
Why it matters: Using workflow automation agents could reduce manual workflow time by 40%, but don’t forget about the risks.
Why it matters: Real-time adaptation beats rules-based automation for dynamic customer experiences.
Why it matters: Focus on quality on-page content instead of chasing quick-fix SEO trends.
🌟 Community Highlight
This week’s spotlight: How L’Oréal’s ModiFace virtual try-on drove 1 billion interactions and 3× higher conversions.
Achievement: Generated over 1 billion virtual product trials and tripled online conversions by integrating AI-driven AR try-ons across web and social.
Key insight: “ModiFace lets customers see makeup on their own faces in real time. Personalization at this scale removes purchase hesitation, resulting in 3× more checkouts without increasing ad spend.”
Tool used: L’Oréal’s in-house ModiFace AR platform for AI-powered virtual product demos.
Impact: Boosted engagement 4× and reduced return rates by 25% thanks to more confident purchase decisions.
📚 Learn Something New
This week: Building AI-Powered Marketing Workflows
The basics: AI workflows automate repetitive marketing tasks like lead scoring, content creation, and campaign optimization, letting your team focus on strategy and creativity.
Why it matters: Teams using AI workflows report 3x faster campaign launches and 40% better lead quality compared to manual processes.
Common mistakes:
Trying to automate everything at once.
Not training AI on your specific brand voice.
Ignoring data quality before automation.
Best practices:
Start with one workflow and perfect it before scaling.
Feed AI with your best-performing content examples.
Set up proper tracking from day one.
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