In partnership with
{{rh_onboarding_line}}
Hey.
Three platform giants just dropped AI tools that'll reshape how you run campaigns before New Year's. Plus: TikTok users can now dodge AI slop, and Windows is becoming an Agentic AI OS.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
TikTok Launches AI Content Slider
New setting lets users control AI-generated content volume in “For You” feed. Over one billion AI videos are on the platform; your ads compete with synthetic content for attention. Test ad performance against organic AI content, adjust creative strategy accordingly.
In Partnership with Roku: The Black Friday approaches.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
🔥🔥 Act This Week
Google AI Mode Getting Ads Soon
Google is testing ads in AI Mode (conversational search interface). Queries in AI Mode are 2-3x longer than standard search, providing better targeting potential. Monitor AI Mode rollout, prepare for new ad format specs.
🔥 Track Closely
LinkedIn Now Shares Your Data with Microsoft for AI
LinkedIn began sharing user profile data with Microsoft for AI training and ad targeting on November 3. B2B targeting gets smarter, but privacy-conscious audiences may opt out. Review LinkedIn audience targeting assumptions, test new Microsoft Ads integrations.
📊 This Week’s Winner
Ulta Beauty: TikTok Retail Media Delivers 40% ROAS Lift
What they did: UB Media (Ulta Beauty's retail media network) ran multi-brand holiday campaigns across haircare, skincare, fragrance, and cosmetics using TikTok In-Feed Ads with Web Conversion objective. Creative assets leaned into trending formats: gift guides, self-gifting, GRWM videos, and most-wanted product showcases.
The numbers:
ROAS improvement: 40% better than UB Media's benchmark.
Total purchases: 1 million+ completed across participating brands.
Top creative performance: Nearly 3x ROAS vs. benchmark.
Timeline: November-December 2024 holiday season.
Investment: Platform standard rates (varies by brand).
How to copy it:
Partner with retail media networks: Use TikTok's RMN solutions if you sell through major retailers.
Lean into cultural trends: Build creatives around platform-native formats (GRWM, gift guides), not generic ads.
Use Web Conversion objective: Drive direct purchases with In-Feed Ads optimized for conversions.
Test creator partnerships: Top-performing creatives often feature influencer collaborations.
Time to implement: 3-4 weeks (includes creative development and TikTok rep coordination)
In Partnership with Levanta: Make sure your ad spends pay off.
Is Your Ad Spend Really Paying Off?
See how creator-led partnerships can boost sales with Levanta’s Affiliate Ad Shift Calculator.
Get instant insight into potential revenue lift, ROI gains, and efficiency improvements based on your current digital advertising strategy.
Run your numbers to find out how small shifts could drive big results.
🎯 Rapid-Fire Intel
EMERGING PATTERN: Salesforce expands Agentforce with retailer data connecting to ChatGPT, Amazon, and social commerce. New capabilities let retailers connect product catalogs to AI channels while delivering agent-driven shopping experiences on their own platforms, blurring lines between conversational AI and traditional e-commerce.
PLATFORM UPDATE: Pinterest hits 600 million monthly users, adds 22 million in Q3 alone. The visual discovery platform grew in every region, including Europe (after losing 2M users last quarter), while average revenue per user climbed across the US, Canada, and Europe, powered by a new AI assistant for conversational visual search.
WORTH WATCHING: Microsoft embeds native AI agent infrastructure directly into Windows 11. Allows autonomous AI agents to discover tools, execute workflows, and interact with applications through standardized protocols in secure, policy-controlled environments, separate from user sessions but integrated at the OS level.
That's your brief. If you find it useful, please share it with someone you'd like to save. Remember, it isn't polite if you don’t save people you care about.
👋 Subscribe to Our Newsletter
Subscribe to get your weekly winning guides on AI Marketing.
Questions? Just write a comment below. I read all the comments and respond to them.