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Hey.
OpenAI officially launched ads in ChatGPT this week, validating Anthropic's Super Bowl warning about AI platforms turning into ad channels. Reddit's AI-powered advertising drove revenue up 70% to $726 million, proving the model works. Meanwhile, Google is aggressively pushing advertisers toward AI Max automation whether they want it or not.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
OpenAI Launches Ads in ChatGPT
OpenAI has officially introduced advertising to ChatGPT, moving beyond earlier app suggestion tests to full ad integration. This transforms ChatGPT from a pure utility into an ad-supported platform with 100+ million weekly users. For marketers, this opens a new channel for reaching high-intent users mid-research. Contact OpenAI's advertising team now to explore early placement opportunities before competitors lock in premium positions.
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🔥🔥 Act This Week
Google Pushes AI Max for Search With Aggressive In-App Prompts
Google is now deploying prominent notifications inside Ads Manager, urging advertisers to upgrade campaigns to AI Max, which automates keyword matching, ad copy, and bidding. Many advertisers report concerns about losing manual control and question the accuracy of projected gains. Before clicking "upgrade," run a controlled test on one campaign with clear baseline metrics. Document performance for 14 days to validate Google's claims against your actual data.
🔥 Track Closely
Oracle Launches Free AI Agents for Marketing, Sales, and Service Teams
Oracle has expanded Fusion Cloud Applications with prebuilt AI agents for campaign planning, lead prioritization, and field service scheduling, included at no additional cost. The new AI Agent Studio lets enterprises build and deploy custom agents. If you're on Oracle's stack, schedule a demo with your account team to assess which agents could automate your highest-volume workflows. Enterprise marketers outside Oracle should monitor this as competitive pressure for Salesforce and HubSpot to match.
📊 This Week’s Winner
Reddit Drives 70% Revenue Growth to $726M With AI-Powered Advertising
What they did: Reddit leaned heavily into AI-powered advertising tools to transform its platform into a serious performance marketing channel. The company focused on machine learning optimization for ad targeting and placement, capitalizing on its 121 million daily active users across highly engaged niche communities. The strategy proved so successful that Reddit announced a $1 billion share buyback program on the strength of these results.
The numbers:
Revenue: $726 million, up 70% year-over-year.
Daily active users: 121 million.
Confidence level: $1 billion share buyback announced.
Growth driver: AI-powered advertising tools.
Timeline: Full year 2025 results.
How to use Reddit’s AI advertising tools:
Test Reddit's AI campaign tools now: Access Reddit Ads Manager and explore their automated targeting options. Start with a single interest-based community that aligns with your product.
Leverage community context for creative: Reddit users respond to authentic, community-aware messaging. Use AI tools to analyze top-performing posts in your target subreddits, then mirror that tone in ad copy.
Measure incrementality, not just ROAS: Reddit often influences purchases that convert elsewhere. Set up post-view attribution windows and survey-based lift studies to capture full impact.
Time to implement: 2-3 weeks for initial campaign launch and optimization.
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🎯 Rapid-Fire Intel
EMERGING PATTERN: Affiliate content now dominates AI search sources over brand-owned content, according to new MarTech research. As ChatGPT and Perplexity reshape product discovery, brands integrating affiliate strategies maintain visibility in machine-readable results. Prioritize publisher partnerships with strong AI indexing over direct SEO plays.
PLATFORM UPDATE: Snapchat launched an AI-powered AR Lens with Gucci, expanding generative AI into branded augmented reality experiences. Luxury and fashion brands should explore Snap's AR ad capabilities for immersive product trials. This signals broader AI-AR integration coming to social commerce.
WORTH WATCHING: Amazon is reportedly developing a marketplace for AI content licensing, connecting publishers with AI companies for training data. If launched, this creates a new revenue stream for content creators and potentially new targeting data for Amazon's ad business. Publishers should prepare content licensing strategies now.
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