In partnership with
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Hey.
Google’s AI ads agents are going live soon. Also, Google lets you review PMax Search Partners results in detail. Spotify returns to human touch after last year’s backlash. Plus, markets are really embracing AI engine optimization.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
Enable Google Ads Advisor Before Your Competitors
Google's Ads Advisor and Analytics Advisor AI agents are rolling out globally this week to all English-language accounts. Agents autonomously execute tasks, diagnose performance issues, and generate campaign assets. Google is giving early adopters 24/7 campaign optimization.
In Partnership with RAD Intel: Check their latest opportunity.
Missed OpenAI? The Clock Is Ticking on RAD Intel’s Round
Ground floor opportunity on predictive AI for ROI-based content.
RAD Intel is already trusted by a who’s-who of Fortune 1000 brands and leading global agencies with recurring seven-figure partnerships in place.
$50M+ raised. 10,000+ investors. Valuation up 4,900% in four years*.
Backed by Adobe and insiders from Google. Invest now.
This is a paid advertisement for RAD Intel made pursuant to Regulation A+ offering and involves risk, including the possible loss of principal. The valuation is set by the Company and there is currently no public market for the Company's Common Stock. Nasdaq ticker “RADI” has been reserved by RAD Intel and any potential listing is subject to future regulatory approval and market conditions. Investor references reflect factual individual or institutional participation and do not imply endorsement or sponsorship by the referenced companies. Please read the offering circular and related risks at invest.radintel.ai.
🔥🔥 Act This Week
Review PMax Search Partners Performance
Google rolled out the Search Partners segment in the Performance Max channel. Finally, see where your PMax spend is going; hidden Search Partners traffic is now visible for the first time. Check your PMax channel distribution table for Search Partners’ contribution.
🔥 Track Closely
Spotify Wrapped 2025 Pivots Away from AI: Lesson for Marketers
Spotify launched Wrapped 2025 yesterday (December 3) with a "human-centered" approach after last year's AI backlash. Major brands sometimes face growing consumer pushback on heavy AI integration; Spotify explicitly went "the other way" from AI-first design after user criticism. Keep watching consumer sentiment data on AI-generated content vs. human-curated experiences.
📊 This Week’s Winner
Farfetch Doubles Email Performance with AI Copy Optimization
What they did: Luxury fashion platform Farfetch replaced traditional email copywriting with AI-generated content optimized for their specific audience using Phrasee's generative AI. The AI learned Farfetch’s brand voice while optimizing for engagement.
The numbers:
Promotional Email Opens: +7%
Event-Triggered Email Performance: +31%
Promotional Email Clicks: +25%
Triggered Email CTR: +38%
Brand Voice: Maintained luxury positioning
How to copy it:
Choose an AI email tool: Phrasee, Jasper, or a similar platform with brand voice training.
Train on existing copy: Upload 50+ high-performing emails to establish voice parameters.
A/B test systematically: Compare AI vs. human copy across 10+ campaigns before scaling.
Time to implement: 2-3 weeks for setup and initial testing
In Partnership with Roku: Find your customers for the holiday season.
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
🎯 Rapid-Fire Intel
EMERGING PATTERN: Half of all consumers already use AI-powered search, putting as much as 50% of traditional search traffic at risk. Marketers are now embracing AI Engine Optimization (AEO) with structured data like Product, FAQPage, and Review schemas to maintain visibility.
PLATFORM UPDATE: Starting December 2, 2025, LinkedIn will support Sign in with Google and Sign in with Apple as new options for member authentication in developer applications, reducing friction for lead gen campaigns using OAuth.
WORTH WATCHING: Black Friday 2025 generated $10.8 billion in online sales (9.1% YoY increase), while Cyber Monday reached $13.3 billion. Mobile accounted for 56.1-56.5% of transactions, marking the first year mobile significantly exceeded desktop.
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