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Google's AI Advisors show tips under performance graphs, ChatGPT’s and Perplexity’s shopping agents changing user behavior, and Cloudflare says that AI bots are now consuming 8.7% of all web traffic.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
Google Ads Advisor Now Shows AI Tips Under Performance Graphs
Google is surfacing Ads Advisor suggestions directly below the main performance graphs in accounts. You can use real-time AI prompts to compare conversion rates, brainstorm improvements, and troubleshoot campaigns. Check your Google Ads dashboard for new AI suggestion cards; test recommendations on one campaign.
In Partnership with Coactive: Get the best insights from industry leaders on AI marketing.
Media Leaders on AI: Insights from Disney, ESPN, Forrester Research
The explosion of visual content is almost unbelievable, and creative, marketing, and ad teams are struggling to keep up. Content workflows are slowing down, and teams can't find the right assets quickly enough.
The crucial question is: How can you still win with the influx of content and keep pace with demand?
Find out on Jan 14, 2026, at 10am PT/1pm ET as industry leaders—including Phyllis Davidson, VP Principal Analyst at Forrester Research, and former media executive Oke Okaro as they draw on their deep media research and experience from ESPN, Disney, Reuters, and beyond.
In the webinar, "The Future of Content Workflows: How AI is Powering the Next Wave," you’ll learn:
The forces reshaping content operations
Where current systems are falling short
How leading organizations are using multimodal AI to extend their platforms
What deeper image and video understanding unlocks for monetization
Get clear insight and actionable perspective from the leaders who built and transformed top media and entertainment organizations.
🔥🔥 Act This Week
Google Lowers Audience Size Minimum to 100 Users
Google quietly reduced the minimum audience size to just 100 users for all segment types across Search, Display, and YouTube. This enables micro-targeting for niche B2B audiences and hyper-specific remarketing segments. Review underperforming audiences that were previously too small; create new precision segments for Q1.
🔥 Track Closely
AI Shopping Agents Reshaping E-commerce Discovery
OpenAI's Instant Checkout and Perplexity's Instant Buy now process transactions without users visiting brand sites. These agents bypass traditional ad funnels and this could reduce paid search effectiveness for direct purchase queries. Monitor branded search volume and conversion attribution for anomalies in Q1.
📊 This Week’s Winner
Purdy & Figg Drives +555% Revenue with Meta Partnership Ads in 60 Days
What they did: The UK eco-cleaning brand ran Meta Partnership Ads directly from creator handles instead of brand-led creative. They tested content types (lifestyle, cleaning demos, product shots) organically first, validated winners with a "Come Clean With Me" campaign on TikTok and Instagram, then fueled top performers into paid partnership ads with full Ads Manager control.
The numbers:
Revenue: +555% increase vs. the previous period.
CPA: Significantly lower cost per acquisition.
CTR: 4.68x purchases vs. traditional brand ads.
ROAS: 78%+.
Timeline: 60 days on Meta.
Investment: Standard Meta Ads spend (DTC brand scale).
How to copy it:
Source creators who already post about you: Use Meta's Partnership Ads Hub to find UGC and affiliate content mentioning your brand, no cold outreach needed.
Test organically before paying: Run content through organic first to identify what resonates, then boost proven winners as Partnership Ads.
Run ads from creator handles: Keep budgets, audiences, and optimization in your Ads Manager, but let the creator identity carry social proof in-feed.
Time to implement: 2-3 weeks for creator sourcing and first campaign
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🎯 Rapid-Fire Intel
EMERGING PATTERN: Creator-led ads are now outperforming brand ads by measurable margins across platforms. Meta reports Partnership Ads deliver 19% lower CPAs and 13% higher CTRs when added to campaigns. TikTok's data shows +31% attention and +128% purchase intent for native creator formats.
PLATFORM UPDATE: TikTok signed its US sale deal on December 18, with a closing date of January 22, 2026. Oracle, Silver Lake, and MGX will own 45% of the new US entity. Critically for advertisers: TikTok's global entities retain control of e-commerce, advertising, and marketing operations. The algorithm will be retrained on US-only data, but ad targeting and campaign mechanics remain unchanged.
WORTH WATCHING: Cloudflare's 2025 Year in Review reveals AI bots now consume 8.7% of all HTML web traffic (4.2% from AI crawlers + 4.5% from Googlebot's dual-purpose crawling). User-action crawling, where bots visit pages based on ChatGPT queries, increased 15x this year. For content marketers: your pages are being scraped far more than they're being clicked.
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