In partnership with
{{rh_onboarding_line}}
Hey.
Reddit’s interactive ads aim to change the digital marketing space entirely. TikTok launches Foundry Program, and AI search referrals surge in e-commerce. Plus, see how Unilever leverages AI in marketing to get solid results.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
Test Reddit's New Interactive Ads Format
Reddit launched Interactive Ads on November 10, allowing advertisers to build custom experiences like quizzes, countdowns, and games, so users can engage with them directly within the feed. Currently in alpha with Paramount, EA, Red Bull, and Ad Council, this represents Reddit's most differentiated ad format yet. Contact Reddit's ad team to join the alpha program. Interactive formats work best for product launches, entertainment, and brand awareness. Consider a quiz or countdown template for Q1 campaigns.
In Partnership with Udacity: Save 55% on job-ready AI skills.
Save 55% on job-ready AI skills
Udacity empowers professionals to build in-demand skills through rigorous, project-based Nanodegree programs created with industry experts.
Our newest launch—the Generative AI Nanodegree program—teaches the full GenAI stack: LLM fine-tuning, prompt engineering, production RAG, multimodal workflows, and real observability. You’ll build production-ready, governed AI systems, not just demos. Enroll today.
For a limited time, our Black Friday sale is live, making this the ideal moment to invest in your growth. Learners use Udacity to accelerate promotions, transition careers, and stand out in a rapidly changing market. Get started today.
🔥🔥 Act This Week
TikTok Foundry Program for VC-Backed Brands
TikTok launched "TikTok Foundry," a new program enabling venture capital and private equity firms to enlist TikTok's ad experts to help their portfolio brands maximize presence in the app. Benefits include up to $15K in matched media, hands-on strategic support, early access to beta features, and potential co-marketing opportunities. If you work with VC-backed clients or startups, flag this program; it could unlock significant resources and early access advantages.
🔥 Track Closely
Google Ads Now Appearing in AI Mode
More users are now spotting Google Ads embedded directly in Google's AI Mode results, a sign that Google's months-long test is quietly accelerating. No immediate changes needed, but monitor your Search campaigns for new AI Mode placement data as Google expands testing.
📊 This Week’s Winner
Dove + Unilever AI: 700M Impressions in 30 Days
What they did: Dove launched "Change the Compliment" for International Day of the Girl using Unilever's AI-powered content system. They went from insight to full global execution in just 6 months, deploying 100+ content pieces across 25 markets. The AI system enabled rapid localization and real-time optimization while maintaining brand consistency.
The numbers:
Impressions: 700 million in under 30 days.
Sentiment: 94% positive response.
Markets activated: 25 countries across 5 continents.
Content pieces: 100+ (created in record time).
Timeline: 6 months from insight to execution.
System1 Score: Highest possible creative effectiveness rating.
How to copy it:
Use AI for speed, not just scale: Leverage AI content tools to compress 12-month campaign timelines to 6 months.
Build localization into your workflow: Create one core asset, then use AI to adapt for local markets simultaneously.
Test with System1 or similar: Validate creative effectiveness before full rollout.
Time to implement: 2-4 weeks for initial AI content system setup; 6 months for full global campaign.
In Partnership with Levanta: Make sure your ad spends pay off.
See What’s Missing From Your Digital Marketing Strategy
Want to uncover your hidden affiliate marketing potential?
Levanta’s Affiliate Ad Shift Calculator shows you how shifting budget from PPC to creator-led programs can lift your ROI, streamline efficiency, and uncover untapped marketing revenue.
Get quick results and see what a smarter affiliate strategy could mean for your growth.
🎯 Rapid-Fire Intel
EMERGING PATTERN: AI search referrals to e-commerce sites surged 752% year-over-year in November 2025, with grocery seeing a 900% spike in AI presence. This is the first holiday season where AI is genuinely part of the shopping experience.
PLATFORM UPDATE: Perplexity is paying Snap $400M to power in-chat AI search. Perplexity's AI answer engine will be embedded directly into Snapchat's Chat interface. Global rollout in early 2026. Users will be able to ask questions and get conversational, source-verified answers without leaving the app. Brands will need to optimize for conversational AI alongside traditional search, especially for Gen Z audiences.
WORTH WATCHING: Pinterest logged 600 million global monthly active users, half of whom are Gen Z. The number of people clicking on advertiser links grew by 40% compared to the year before. AI features are expanding despite user concerns about AI-generated content.
That's your brief. If you find it useful, please share it with someone you'd like to save. Remember, it isn't polite if you don’t save people you care about.
👋 Subscribe to Our Newsletter
Subscribe to get your weekly winning guides on AI Marketing.
Questions? Just write a comment below. I read all the comments and respond to them.