The AI Marketing Action Brief: Avoid Ruining Your Brand Voice

Lock Down Meta's Restricted Words Before AI Ruins Your Brand Voice

New feature lets you blacklist specific terms from AI-generated ad copy. Prevent Meta's AI from using words like "miracle," "free," or off-brand language now. Add the restricted words list in Ads Manager Advantage+ Creative settings.

Get detailed information.

In Partnership with insightsoftware: Get the correct tax tool.

Tax teams are stretched thin and spreadsheets aren’t cutting it. This guide helps you figure out what to look for in tax software that saves time, cuts risk, and keeps you ahead of reporting demands.

Download the Guide

Implement TikTok Smart+ Unified Experience

TikTok launched unified Smart+ buying at Advertising Week with customizable automation controls. This combines AI power with granular control over targeting, creative, and budget allocation module-by-module. Create a test campaign using the new Smart+ unified flow in TikTok Ads Manager.

Access the official announcement.

Publicis Raises 2025 Growth Forecast, AI Platform Marcel Driving Revenue

Publicis bumped its growth forecast, citing AI efficiency gains; its Marcel platform is cutting production time significantly. What used to take days now takes hours; AI is showing up on earnings calls as a profit driver. Evaluate your agency partners, ask which AI tools they're using for efficiency.

Read Publicis’ financial impact.

Verizon + Google Cloud GenAI = 40% Sales Increase + 100K Customers Retained

What they did: Verizon deployed Google Cloud's Gemini AI across 28,000 customer service reps and retail stores using their "Personal Research Assistant." The AI analyzes 1,500 data points per phone number to predict why 80% of customers call before speaking to an agent, then routes them to the best-matched representative. The system also helps agents access thousands of internal resources instantly to answer customer questions.

The numbers:

How to copy it:

Time to implement: 3-6 months for pilot with 100-500 agents.

Read Verizon's official announcement.

In Partnership with Haus: Are you still not measuring your ad spending?

Still guessing which campaigns actually work? Discover how leading brands cut waste and scale smarter with incrementality. This free guide breaks down how to measure true impact, optimize spend, and move beyond outdated attribution. Download now and start making smarter, data-backed marketing decisions.

📊 GWI Spark: AI market research assistant that taps into real consumer data from nearly a million global survey respondents to deliver instant insights through a simple chat interface.

🎬 Runway: Next-gen video creation platform with Gen-4 model that transforms text, images, or videos into cinematic clips with advanced motion and lighting effects—perfect for creating scroll-stopping ads.

🖼️ PhotoRoom: AI-powered photo editor that instantly removes backgrounds and creates professional product visuals at scale, helping e-commerce sellers boost trust and drive sales.

📢 Distribution.ai: Content repurposing powerhouse that automatically transforms one piece of content into dozens of platform-optimized assets with "set it and forget it" scheduling.

🔄 Repurpose.io: Content automation platform that takes a single video, podcast, or live stream and automatically publishes it across 10+ platforms—saving hours of manual uploading and reformatting.

EMERGING PATTERN: OpenAI is hiring for ChatGPT Ad Platform roles, which reveal campaign tools, attribution systems, and real-time reporting infrastructure. With 700M weekly active users, conversational ad placement could fundamentally change targeting.

PLATFORM UPDATE: Google's campaign-level negative keywords are now available to Performance Max advertisers. You can control irrelevant traffic with up to 1,000 negative keywords per campaign. It is accessible under the campaign settings menu, which lets users add brand exclusions.

WORTH WATCHING: Gap Inc. announced a multi-year partnership with Google Cloud to embed Gemini AI and Vertex AI across design, marketing, pricing, and internal workflows at Old Navy, Gap, Banana Republic, and Athleta. Signals retail's shift to operational AI, not just customer-facing chatbots.

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