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Hey.
LinkedIn just launched Reserved Ads and AI Ad Variants. Meta’s big AI chat targeting is just around the corner, and Snapchat is going full AI automation mode. Also, OpenAI declared “Code Red” and Meta signed commercial AI data agreements with CNN, Fox News, USA Today, and other publishers.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
Test LinkedIn's Reserved Ads for Q1 Planning
LinkedIn launched Reserved Ads (guaranteed top-of-feed placement) plus AI Ad Variants that auto-generate copy variations from a single input. 71% of B2B buyers expect personalized messaging; Reserved Ads locks in premium placement for product launches and hiring campaigns. Contact LinkedIn rep to book Reserved Ads for Q1 campaigns; enable AI Ad Variants in Campaign Manager.
In Partnership with Roku: Find your customers before the holiday season is gone.
Find customers on Roku this holiday season
Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
🔥🔥 Act This Week
Prepare for Meta's AI Chat Targeting (Live Dec 16)
Meta will use AI chat interactions to personalize content and ad targeting across Facebook, Instagram, and Messenger starting December 16. New intent signals from AI conversations create targeting opportunities competitors may miss; early campaigns can capitalize on fresh data. Review Meta Ads targeting options; plan test campaigns that leverage conversational intent signals.
🔥 Track Closely
Snapchat Unveils 2026 Ad Roadmap: Full Automation Coming
Snapchat announced it's moving toward a "fully automated campaign creation suite" in 2026, with Smart Targeting already delivering 8.8% conversion lift in Q3. Early adopters of Smart Bidding and Smart Targeting are gaining an efficiency edge before the full rollout. Test Smart Targeting on one campaign to benchmark against manual targeting
📊 This Week’s Winner
Mastercard + National Airline: 37% Higher CTR + 32% Lower Cost Per Engagement
What they did: Mastercard partnered with a national airline on a sweepstakes campaign for a culinary travel series. Their proprietary Digital Engine, which analyzes billions of public conversations to spot micro-trends, identified seven relevant trends, matched them to pre-built creative assets, and launched contextually relevant campaigns within minutes rather than months.
The numbers:
Click-through rate lift: 37% vs. traditional campaigns.
Engagement lift: 43% vs. traditional campaigns.
Cost per click: 29% reduction.
Cost per engagement: 32% reduction.
Scale: 500+ campaigns across 20 countries using this system.
How to copy it:
Build a "standby creative library": Pre-create ad variations tied to predictable passion categories (travel, food, sports, entertainment) so you can activate quickly when trends emerge.
Implement social listening: Use AI-powered tools to monitor micro-trends in your category and trigger campaigns in real-time.
Optimize for campaign duration: Mastercard found that longer campaigns with more creative variations outperform short campaigns with limited assets.
Time to implement: 2-4 weeks to build a standby creative library; ongoing for trend monitoring.
In Partnership with Gladly.ai: Improve your CX with AI.
AI in CX that grows loyalty and profitability
Efficiency in CX has often come at the cost of experience. Gladly AI breaks that trade-off. With $510M in verified savings and measurable loyalty gains, explore our Media Kit to see the awards, research, and data behind Gladly’s customer-centric approach.
🎯 Rapid-Fire Intel
EMERGING PATTERN: OpenAI declared "Code Red", delaying advertising and shopping AI agent plans to focus entirely on improving ChatGPT after Google's Gemini 3 outperformed it on benchmarks. ChatGPT's market share dropped 3 percentage points over four months while Gemini gained 3 points, signaling the AI chatbot race is reshuffling, which could impact where marketers place their AI ad bets in 2025.
PLATFORM UPDATE: Meta signed commercial AI data agreements with CNN, Fox News, USA Today, and other publishers to deliver real-time news through the Meta AI chatbot. Responses now include article links, creating new discovery pathways for publisher content.
WORTH WATCHING: OpenAI appears to be testing ChatGPT ads based on new Android code clues and user reports. If rolled out, this creates an entirely new advertising channel for reaching users during AI-assisted research and shopping.
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