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Hey.
Google's AI Advisors are live, Meta starts mining your AI chats for ad targeting, OpenAI is on the wheel again, and a software company shows exactly how to squeeze more from Performance Max.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
Activate Google Ads Advisor in Your Account
Google's Gemini-powered Ads Advisor is now live globally, offering automated campaign optimization, creative generation, and policy issue fixes. Early adopters report faster troubleshooting and AI-generated headlines matching brand voice. Log into Google Ads → Ask Advisor "How can I optimize my top campaign?"
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🔥🔥 Act This Week
Review Your Meta AI Interaction Strategy
As of December 16, Meta uses all Meta AI chat data to personalize ads across Facebook, Instagram, and WhatsApp. Your competitors' AI conversations now fuel better targeting, and yours should too. Brief your team on strategic Meta AI usage for brand signals.
🔥 Track Closely
OpenAI Launches GPT-5.2 for Professional Workflows
OpenAI released GPT-5.2 on December 11 with Instant, Thinking, and Pro modes: 38% fewer errors, better spreadsheet/presentation creation, and knowledge cutoff moved to August 2025. New model beats industry pros on 70.9% of professional work tasks; significant upgrades for marketing content workflows. Test GPT-5.2 for one marketing deliverable this week, and compare the quality to previous outputs.
📊 This Week’s Winner
EaseUS Boosts Conversions 22% with Performance Max Feed Optimization
What they did: EaseUS, a global software company with 20,000+ product SKUs, shifted from Search-only campaigns to Performance Max on Microsoft Advertising. They combined high-quality creative assets with optimized product feeds, added broad audience signals, including remarketing lists, and used well-defined search themes to accelerate the learning phase.
The numbers:
Conversions: +22% vs. existing Search campaigns.
Revenue: +6% increase.
CPA: -17% reduction.
ROAS: +10 points improvement.
Timeline: Results measured over the campaign learning period.
How to copy it:
Strengthen your feed quality: Add clear product titles, accurate descriptions, and optimized landing pages. PMax matches intent better with clean data.
Layer in audience signals: Upload remarketing lists and impression-based audiences to accelerate learning.
Define search themes early: Guide the algorithm during initial cycles with 3-5 relevant themes per asset group.
Time to implement: 2-3 hours for feed audit + campaign setup
In Partnership with Superhuman AI: Become an AI-savvy pro.
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🎯 Rapid-Fire Intel
EMERGING PATTERN: Pinterest Predicts 2026 report reveals trends are now growing 4.4x faster than seven years ago. Key 2026 themes: nonconformity, escapism, comfort-seeking. Pinterest claims 80% forecast accuracy; smart marketers are already building Q1 campaigns around these signals.
PLATFORM UPDATE: OpenAI launched ChatGPT Images overhaul powered by GPT Image 1.5, now generates images 4x faster with significantly better instruction-following and text rendering. API pricing is 20% lower than the previous model, making AI creative iteration more cost-effective.
WORTH WATCHING: "100% Human" marketing may define 2026. CNN reports growing consumer pushback against AI-generated content, with brands like iHeartMedia and news outlets adopting "no-AI" policies. Merriam-Webster named "slop" (low-quality AI content) its 2025 word of the year.
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