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Hey.
Google just launched AI ads, LinkedIn’s auto-targeting keeps rolling, and Unilever doubled its creative metrics with AI. Here's what to act on this week.
Yeah, AIM is always on target.
⚡ PRIORITY ACTIONS
🔥🔥🔥 ACT IMMEDIATELY
Google's AI Mode Now Shows Ads, Check Your Eligibility
Google launched ads in AI Mode (conversational search) for US advertisers this week. New high-intent placement is being tested where users ask follow-up questions, with an early access advantage.
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🔥🔥 ACT THIS WEEK
Google is consolidating all LSA trust badges (Google Guaranteed, Google Screened, License Verified) into a single "Google Verified" badge this Sunday. The Money Back Guarantee is ending, which could impact conversion trust for home services ads. Audit your Local Services Ads eligibility and verify all screening requirements are current.
🔥 TRACK CLOSELY
LinkedIn Rolls Out Auto-Targeting and AI Drafting for Small Businesses
New automated targeting and AI-generated ad copy specifically for SMBs launched globally. The feature reduces setup time by 45% and drives better results with less manual work. Test the auto-targeting feature on one campaign to benchmark against manual.
📊 THIS WEEK'S WINNER
Unilever Doubles Creative Performance Metrics With AI Content System
What they did: Unilever deployed an AI-powered content creation system called "Beauty AI Studio" across their Beauty & Wellbeing brands (Dove, Vaseline, POND'S, CLEAR). The system handles the full content lifecycle from ideation to personalization, generating assets tailored for specific channels and markets. For their Home Care brands, they used in-house "Sketch Pro" graphic design studios to identify and deploy the most effective AI tools, enabling real-time trend response.
The numbers:
Production Speed: 30% faster asset creation
Video Completion Rate: 2x increase (doubled)
Click-Through Rate: 2x increase (doubled)
TikTok Visibility: 22.5% improvement (Sunlight, Rinso brands)
Timeline: Currently deployed across all priority markets
Investment: Internal team build using existing AI tools (no disclosed cost)
How to copy it:
Start with one brand/product line: Identify your highest-volume content need (social, display, or video). Audit which assets take the longest to produce. Choose one channel to pilot with AI tools like Canva's AI features or Jasper for copy.
Build a brand safety framework: Create a "Brand DNA" document with approved voice, values, and visual identity guidelines. Feed this into your AI tool as context for every generation to maintain consistency.
Test against existing content: Run A/B tests comparing AI-generated assets vs. your current process. Track VCR, CTR, and production time. Double down on what works within 2 weeks.
Time to implement: 2-4 weeks for pilot program
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🛠️ 5 AI MARKETING TOOLS TO GRAB NOW
✍️ Writesonic: AI search visibility platform that tracks brand performance across ChatGPT, Google AI, and other AI engines with actionable optimization recommendations.
📹 Lumen5: AI-powered video creation platform that transforms blog posts and text into engaging videos with automated scene generation and media library.
✨ Flick: AI social media assistant featuring Iris AI that creates strategies, generates content ideas, and optimizes hashtags for maximum discoverability.
🎬 OpusClip: AI video editor that transforms long-form videos into viral-ready shorts with auto-captions, reframing, and one-click social posting.
💬 Emplifi: Unified social platform combining content management, UGC curation, influencer marketing, and AI-powered customer engagement in one dashboard.
🎯 RAPID-FIRE INTEL
EMERGING PATTERN: 88% of marketers now use AI tools daily (up from 60% in 2024), with content optimization as the #1 use case. The shift from "testing AI" to "daily AI" is complete.
PLATFORM UPDATE: Google's collapsible ads feature lets users "Hide sponsored results," but the "Sponsored" label follows as they scroll. Ads are more persistent, not less. Desktop and mobile rollout this week.
WORTH WATCHING: Meta launched the beta of the "Video Generation" feature in Advantage+ that converts multiple static images into animated videos with text overlays and music. Announced at Cannes Lions in June, it is still in limited testing.
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