In partnership with
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Hey.
Meta just announced GEM (their most advanced ads AI model) on November 10th. Instagram conversions are up 5%, Facebook up 3%. Google is preparing to launch major AI advisors, while LG’s CTV assistant is already changing the game.
This week's intelligence is about platform AI getting measurably better at spending your money smarter.
Yeah, AIM is always on target.
⚡ Priority Actions
🔥🔥🔥 Act Immediately
Enable Meta's GEM-Powered Campaigns Before Q4 Ends
Meta launched GEM (Generative Ads Model) on November 10, their largest ad recommendation AI, delivering 5% more Instagram conversions and 3% more Facebook conversions in Q2 2025. The model is 4x more efficient at driving performance gains and already processing billions of daily interactions across Meta's platforms. Start auditing current Meta campaigns → Switch manual bidding to Advantage+ → Let GEM's AI handle audience targeting instead of manual segment.
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This is a paid advertisement for RAD Intel made pursuant to Regulation A+ offering and involves risk, including the possible loss of principal. The valuation is set by the Company and there is currently no public market for the Company's Common Stock. Nasdaq ticker “RADI” has been reserved by RAD Intel and any potential listing is subject to future regulatory approval and market conditions. Investor references reflect factual individual or institutional participation and do not imply endorsement or sponsorship by the referenced companies. Please read the offering circular and related risks at invest.radintel.ai.
🔥🔥 Act This Week
Test LG Ad Solutions Agentiv for CTV campaigns
LG launched the Agentiv platform with 20+ AI-driven agents managing operational workflows. The Data Collaboration Agent (beta) allows a secure combination of customer data with LG's CTV audience insights in a privacy-compliant clean room environment. If you’re running CTV campaigns, request Agentiv beta access; prepare first-party customer data for secure collaboration; test Media Planning Agent for feasibility reports; evaluate Creative Review Agent for approval processes.
🔥 Track Closely
Prepare for Google Ads Advisor + Analytics Advisor launch in December
These Gemini-powered AI agents will proactively manage campaigns, generate creative assets, diagnose performance issues in real-time, and provide instant data analysis through conversational queries. Link Google Ads and Analytics accounts now; audit current campaign structure for AI compatibility; prepare 3-5 conversational queries you'd ask daily (e.g., "How is my holiday campaign performing compared to last year?"); brief team on December rollout timeline.
📊 This Week’s Winner
Brands using Google’s AI-powered solutions
Companies: All the companies using Google’s AI features in marketing & advertising.
Study scope: 50,000+ brand campaigns, 1M+ performance campaigns.
Period: Two years ending June 2024, published 2025.
Industry: Cross-industry aggregate analysis.
AI tactics analyzed:
Video Reach Campaigns (VRC) and Video View Campaigns (VVC) with AI optimization.
Demand Gen combined with Search/Performance Max.
Performance Max vs. traditional Search campaigns.
Broad Match strategies powered by AI.
Quantified results:
AI video campaigns: 17% higher ROAS than manual campaigns.
VRC + VVC combined: 23% higher sales effectiveness.
Demand Gen with Search/Performance Max: 10% higher ROAS, 12% higher sales effectiveness.
Performance Max vs. Search alone: 8% higher ROAS, 10% higher sales effectiveness.
Broad Match strategies: 15% higher ROAS, 10% higher sales effectiveness.
Timeline: Two-year study through June 2024, results published in 2025.
Replicable tactics: Adopt Performance Max for automated campaign optimization; combine Demand Gen with Search for higher effectiveness; use Broad Match with AI signals instead of restrictive exact match; leverage AI video campaigns for 17%+ ROAS improvements; trust AI optimization over manual bidding strategies.
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🎯 Rapid-Fire Intel
Emerging Pattern: Companies using AI in marketing report 22% higher ROI and 32% more conversions than traditional methods, with AI-driven campaigns launching 75% faster than manual builds.
Platform Update: Amazon launches Sponsored Products Prompts (free during beta) to engage shoppers with AI-powered conversational ad enhancements at decision moments, using first-party signals from detail pages and campaigns, reporting available by the end of November.
Worth Watching: Jellyfish unveiled Agent Shopper as the first platform specifically designed to help brands optimize for how AI agents research, compare, and recommend products. Platform simulates real agentic shopper behavior across search, social, video, and retail platforms, identifying factors shaping AI recommendations.
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