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Google's AI Advisors show tips under performance graphs, ChatGPT’s and Perplexity’s shopping agents changing user behavior, and Cloudflare says that AI bots are now consuming 8.7% of all web traffic.

Yeah, AIM is always on target.

⚡ Priority Actions

🔥🔥🔥 Act Immediately

Request Reddit Max Campaigns Beta Access Now

Reddit launched AI-powered "Max Campaigns" that automate targeting, bidding, and creative optimization using community conversation data. Early testers saw 17% lower CPA and 27% more conversions vs. standard campaigns. Apply for beta access in Reddit Ads Manager (traffic/conversion objectives only)

Read Reddit's announcement.

 

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🔥🔥 Act This Week

Link TikTok Ads to Verified Profile Before Deadline

TikTok is phasing out the Custom Identity option; all advertisers must run ads from verified TikTok profiles starting early 2026. Advertisers who linked accounts saw CPA decrease by at least 10% in 59.3% of cases. Connect your TikTok Ads account to a verified business profile in TikTok Ads Manager

See TikTok requirements.

🔥 Track Closely

OpenAI Launches ChatGPT Health with Medical Record + App Integration

OpenAI launched ChatGPT Health, a dedicated space within ChatGPT where users can connect medical records, Apple Health, MyFitnessPal, Peloton, and other wellness apps to get personalized health responses. 230 million people already ask ChatGPT health questions weekly, which signals that AI will become a primary interface for health/wellness brands reaching consumers. Monitor how health/wellness brands integrate into ChatGPT Health's ecosystem; consider how your brand might appear in AI-mediated health conversations.

Read OpenAI's Announcement.

📊 This Week’s Winner

Brooks Running: 37% Lower CPC with Reddit's AI Automation

What they did: Brooks Running ran a Max Campaign promoting their Ghost 17 running shoe through Reddit's new AI-powered campaign type. They made zero manual optimizations over the 21-day campaign, letting Reddit's Community Intelligence system handle targeting, bidding, and creative rotation based on conversation signals across subreddits.

The numbers:

  • Cost per click: Down 37%.

  • Total clicks: Up 27%.

  • Campaign duration: 21 days.

  • Manual adjustments: Zero.

How to copy it:

  1. Apply for Max Campaigns beta: Navigate to Reddit Ads Manager and request access (currently limited to traffic/conversion objectives).

  2. Upload diverse creative assets: Provide multiple headlines and images, Reddit's AI will auto-generate thumbnails and rotate based on community language patterns.

  3. Set conversion goal and let it run: Resist the urge to manually optimize for at least 14 days while the AI learns from Reddit's conversation signals.

Time to implement: 1-2 hours for campaign setup, then hands-off monitoring.

See Reddit Max campaign details.

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🎯 Rapid-Fire Intel

EMERGING PATTERN: AI platforms are racing to become "all-in-one" media buying solutions. Reddit's Max Campaigns joins Meta's Advantage+, Google's Performance Max, TikTok's Smart+, and Pinterest's CTV play, each pushing toward automated full-funnel coverage. Marketers who understand which automation works best for their specific conversion goals will outperform those using a one-size-fits-all approach.

PLATFORM UPDATE: Google's AI Max for Search continues rolling out with configurable settings and new brand controls. The feature supercharges existing Search campaigns with AI-powered term matching, locations of interest targeting, and keywordless DSA-style targeting, making it the fastest-growing Google Ads product of 2025.

WORTH WATCHING: CES 2026 introduced "physical AI" as the dominant buzzword; AI models trained in virtual environments are then deployed as real-world robots. For marketers, this signals that AI-generated product demos, virtual try-ons, and AR experiences will accelerate in 2026. Early movers in AI-powered creative should monitor Nvidia's Cosmos and Google's Veo integration into ad platforms.

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