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Welcome back to AIM! This week, we're diving into how AI search is reshaping where your brand actually shows up and why traditional SEO strategies are becoming obsolete. Plus, we've got 3 must-have tools that automate your workflow, and a quick fix showing exactly how to get cited in ChatGPT (spoiler: it's not Google rankings).
Let’s make this week count! 🤝
More than 40,000 AI marketers are reading this newsletter this Tuesday!
🔍 This Week’s Focus
🚀 AI breakthrough: AI search disrupts brand visibility, traditional SEO is no longer enough.
📈 Case study: How Automation Actually Works.
🔔 Industry alert: Why AI isn't paying off for most businesses (yet).
🛠️ Tool spotlight: 3 game-changing tools reshaping marketing workflows.
⚡ Quick win: Get your brand cited in ChatGPT in 3 steps.
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📰 Main Story
Your Brand Is Invisible in AI Search (And Your Competitors Know It)
The Challenge: You've spent years building SEO authority. Your website ranks #1 on Google. But here's the problem: 44% of search users now rely on AI-generated summaries instead of clicking through to your site. And when ChatGPT, Gemini, or Perplexity summarizes an answer, your brand isn't even mentioned.
Why This Matters: AI search engines don't care about your domain authority or backlinks. They care about being mentioned in the answer itself. If you're not cited in the AI snippet (well, sometimes even if you rank #1 on Google), you're invisible to nearly half the market.
The Real Shift: Traditional SEO optimizes for search rankings. AI search optimizes for mentions. Your strategy needs to flip.
What's Actually Winning:
PR mentions: Getting quoted in reputable publications matters more than ever. AI cites sources it trusts.
Earned media: Journalist mentions, industry recognitions, and third-party coverage now directly influence AI citations.
Directory presence: Listicles, roundups, and directory listings (like "Top 10 Tools for...") are the new backlinks for AI search.
Snippet optimization: Directly answering questions in your content makes it more likely that AI will pull from you.
The Numbers: Brands cited in AI Overviews and ChatGPT recommendations now drive as many referrals as traditional Google rankings, sometimes more. Meanwhile, brands not mentioned at all are losing visibility fast.
Your Takeaway: Start treating AI citations like you would Google rankings. Pitch journalists. Get listed in industry roundups. Make your answers so clear and authoritative that AI systems can't ignore you. In 2025, visibility isn't about rankings anymore (shocker), it's about relevance to AI.
🛠️ Tool Spotlight
What it does: Analyzes your website to build a unique 'Business DNA' profile, then generates tailored campaign ideas and easily editable branded assets for social, ads, and your website.
Best for: Small teams without in-house design or marketing departments.
Why it matters: Consistent branding at scale takes hours of manual work. Pomelli cuts that time dramatically while maintaining voice and visual consistency.
Quick tip: Feed Pomelli your best-performing web pages first, because it learns faster and generates more relevant campaign ideas.
What it does: Uses AI to scan YouTube and TikTok for product reviews, unboxings, and demos, delivering analytics on sentiment, demographics, and engagement.
Best for: E-commerce and DTC brands drowning in user-generated content
Why it matters: UGC is gold for authentic marketing, but finding and analyzing it manually is a nightmare. Vyrill turns video chaos into strategic insights.
Quick tip: Filter by engagement rate first, then sentiment. Focus on the content that actually drives conversions, not just views.
What it does: Handles data extraction, cleanup, and analysis without complicated formulas or manual editing.
Best for: Marketers drowning in spreadsheet chaos and campaign reporting
Why it matters: Hours lost to manual data work add up fast. Cellect saves social media managers and analysts serious time on list segmentation and reporting.
Quick tip: Start with your messiest dataset. Cellect handles inconsistent formatting better than most tools.
In Partnership With Neurons: Make every platform work for your ads.
Make Every Platform Work for Your Ads
You’re running an ad.
The same ad. On different platforms. Getting totally different results.
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Join Neuroscientist & Neurons CEO Dr. Thomas Ramsøy for a free on-demand session on how to optimize ads for different platforms.
Register & watch it whenever it fits you.
⚡ Quick Win of the Week
Get Your Brand Cited in ChatGPT in 3 Steps
AI citations are the new SEO. Here's how to show up in ChatGPT, Gemini, and Perplexity.
Step 1: Identify one question your customers always ask (e.g., "What's the best tool for X?")
Step 2: Create a super clear, authoritative answer on your site. Make it so good that ChatGPT can't ignore it. Include your brand name naturally and prominently.
Step 3: Participate in industrial communities. Get mentioned in industry roundups, PR coverage, or directory listings that cover your space. These "earned mentions" signal authority to AI systems.
Expected result: Higher visibility in AI search summaries = more qualified traffic + brand awareness
Time investment: 1-2 hours
📈 This Week in AI Marketing
Why it matters: Despite 74% of CFOs seeing productivity gains from AI, only 11% report clear ROI. Gartner analysts say the key is focusing on high-value, measurable use cases instead of chasing broad productivity boosts.
Why it matters: Greater China's premier awards now highlight best AI-driven campaign, AI-generated content, and AI analytics. Early bird deadline: December 8, 2025.
Why it matters: Combines writing assistance, AI email management, collaborative documents, and new AI agents to streamline content creation and team workflows for marketers across 100+ apps, including Google Workspace and Outlook.
Why it matters: The platform unifies customer data, secure AI agents, and activation, enabling marketing teams to create personalized cross-channel experiences. Marketers can cut tool costs and drive revenue by streamlining data, segmentation, and campaign workflows with AI-driven decisioning.
🌟 Community Highlight
This week's spotlight: Competitor Intelligence Agent with Thordata & OpenAI
Achievement: Automates competitor SEO and SERP monitoring across Google, Bing, Yandex, and DuckDuckGo with AI-powered insights.
Key insight: "Your competitors are already monitoring where they appear in AI search results. If you're not tracking your own visibility against theirs, you're flying blind. This workflow changed how we approach content strategy."
Why it matters: Understanding your competitive position in AI search, not just Google, is critical for positioning your brand where customers actually search today.
📚 Learn Something New
This week: How Automation Actually Works (It Starts With Your Brain, Not Your Tools)
The basics: True marketing automation doesn't begin with picking a platform; it starts with mapping how work actually flows. Many teams scale chaos by layering tools on top of broken processes.
Why it matters: Real automation returns come from clarity and purpose. When you understand your workflow first, your tech stack amplifies impact instead of just adding noise.
Common mistakes:
Buying tools before documenting your actual process.
Assuming new software will fix broken workflows.
Skipping the human thinking part.
Best practices:
Map your current workflow (even if it's messy) before selecting tools.
Identify where you lose time, not just where tools seem cool.
Build process clarity first, then layer in automation..
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